Handsome Brook Farms
Co-Creatives: Emma Gilles, Abigail Shavers
Most consumers are unaware of why they should pay an extra $2 for Handsome Brook eggs. These same consumers are also unaware that while shaving off that extra two dollars, other brands use the same chemicals found in metals, oils, foam… and a bunch of other unedible substances. Yeah… that extra $2 doesn’t sound so bad now, does it?
The materials from these print ads happen to share the same chemicals that are found in our competitors’ eggs, and we are not afraid to point it out.
OOH
Just like the print ads you can find the chemicals that are in our competitors’ recipes in the materials of the ads themselves.
Social
Following the trend, our social carousel points out that the phones consumers are viewing our ads on, also share chemicals with your common egg brand, but not Handsome Brook.
Packaging
To drive the message home, this custom packaging informs consumers that even the chemicals found in cartons are usually found in the eggs as well, unless they’re from Handsome Brook.