Iron Pit
CW: Caroline Komar
Most gym rats believe that gyms like Planet Fitness, where those who are truly dedicated to their fitness goals are the minority, are their only options. Iron Pit wants to show them that they are a gym that is as dedicated to your fitness goals as you are.
These full-page magazine spreads grab readers, and show them where they can grow their bodies as much as they grow their minds.
OOH
In densely populated areas where gyms like Planet Fitness are abundant, these outdoor ads show gym goers that there is another option.
Activation
Iron love
"Looking for a lifelong spotter who values mind over muscle? Introducing Iron Love—a date night at Iron Pit Gym designed to help you find a partner just as committed to physical and mental resilience. Connect over your ideal workout splits, favorite protein powders, and smoothie recipes, forging a bond as strong as iron with someone who truly appreciates how big your muscles are."
A promotional for Iron Love to be placed in Iron Pit and on its social media to inform members about the event.