Dewalt Multitool

Most tools are seemingly reserved for builders, handymen, or anyone else who stereotypically owns a toolbox. However, the Dewalt Multitool belongs in everyone’s hands. With its many tools and even more talents, this versatile tool allows anyone to take the stage.

Print

Print ads showing why the Dewalt Multitool is the only thing you need in your toolbox.

OOH

For the everyman commuting to work, these ads prove that even they can take on any task, as long as their tool has the right talents.

Social

"Got a hidden talent with the DeWalt Multi-Tool? Now’s your chance to show it off in our #ManyTalentsTalentShow contest! Post a photo or video showcasing your skill with the hashtag for a chance to win a DeWalt tool bundle and a $500 gift card to upgrade your next DIY adventure!"

Our social post kicking off the Many Talents Talent Show, as well as an example of an entry from the contest.

Activation

"For the 'One Tool, Many Talents' campaign, we’ll capture attention by placing the DeWalt Multi-Tool in unexpected locations, highlighting its versatility. Imagine it at Sephora, right next to the nail files, or at Michael’s, alongside the scissors. The packaging will be tailored to each setting, showcasing the tool in a way that fits the location."

Alternate packaging to be placed throughout different stores during the activation. These are sure to grab attention as they will stand out from the packaging they will be placed around in different departments.

These signs will be displayed throughout different stores and departments, highlighting the most relevant tool.

For the store exteriors, this ad can be placed on the building itself letting consumers know which stores are partnering with Dewalt for the activation.